High turnout as the Motorcycle Show took over Jönköping

There was a sense of full throttle from the very beginning as the Motorcycle Show opened its doors at Elmia in Jönköping. Throughout the weekend, the halls were filled to capacity with motorcycle enthusiasts from across the country, and the level of interest was so high that it resulted in traffic chaos on Saturday. Long queues formed along the E4 as visitors tried to reach the exhibition area. Police described the situation as “a breakdown”.

The atmosphere on site was consistently upbeat. Inside the halls, new releases stood alongside custom builds, accessories, clubs and well-known profiles from across the Swedish motorcycle scene.

“This is as much a meeting place as it is an exhibition,” several exhibitors noted. For many, the Motorcycle Show is about more than motorcycles, accessories and new releases. It is just as much about the social side – running into old friends, making new contacts and sharing experiences over a cup of coffee or at a stand.

We also took the opportunity to visit MC Tankar i Kubik to hear their thoughts on the show and what they have coming up. Among other things, they spoke about upcoming podcast guests, including Robert Wells, which promises to be an exciting episode.

They also shared details of their initiative to establish a scholarship aimed at helping younger riders find their way into the sport.

New players on the Swedish market

At this year’s Motorcycle Show, several Chinese manufacturers presented a broad range of models and clearly signalled their ambition to establish themselves on the Swedish market. Brands such as Voge, CFMOTO and Zontes offer motorcycles with a high level of equipment at competitive prices. This, in turn, may lower the barriers to entering the world of motorcycling and make riding more accessible to a younger audience and new riders.

Interest from visitors was high, with several stopping to take a closer look, sit on the bikes and ask questions. For many, it was a first encounter with the brands, while a broader range of options on the market was widely welcomed.

The adventure trend continues

At the same time, the adventure segment continues to grow and diversify. The show featured not only large touring adventure bikes, but also an increasing focus on lighter, more manageable adventure models. Many riders are looking for a balance between everyday riding, gravel roads and longer journeys.

Smaller adventure bikes also attracted attention at this year’s show. Kawasaki presented the KLE 500, a model positioned between a commuter bike and an adventure bike, with an emphasis on versatility.

BMW drew crowds around its upcoming smaller adventure bike, the F GS 450, aimed at riders who want the GS feel in a smaller format.

An unexpected encounter

Amid the buzz, we managed to grab a spontaneous interview with Wincent, known from Farmen on TV4 and an ambassador for Indian Motorcycles.

With the same down-to-earth manner viewers recognise from television, he spoke about his passion for motorcycles and what life on two wheels means to him.

Wincent also walked us through the technical details of the Indian Pursuit and talked about his trip to Scotland last summer, which he made on an Indian Pursuit.
Read the full interview in Nyfiken på.

As the lights were switched off on Sunday, one thing was clear: the Motorcycle Show is back with impact. With record numbers of both visitors and exhibitors, we are already looking forward to next year’s Motorcycle Show in Jönköping.