Raviel: From idea to motorcycle clothing for women

For many women who ride motorcycles, finding clothing that both fits and protects is a constant struggle. Raviel was born out of personal frustration and a clear gap in the market.

For far too long, female motorcyclists have been forced to compromise between safety, fit and style. For the founder of Raviel, Victoria Berisha, this frustration became the starting point for something bigger.

Victoria obtained her motorcycle licence in May last year, 2025. When she enrolled at the riding school, she assumed, like so many others, that choosing riding gear would be straightforward. It was not. “I noticed straight away when I tried their gear that nothing fitted properly. Am I supposed to ride in this all the time? It felt completely unreasonable. There has to be something else,” she says.

It was not only about comfort. It was about feeling safe, but also about recognising yourself in what you wear. Victoria describes herself as curvy and well trained, with a body that did not fit the templates that women’s motorcycle clothing is often designed around. The result was armour that sat wrongly, gaps at the lower back, knee protectors in the wrong place and garments that did not follow the body’s movement.

Early on, the ideas began to take shape. What would riding gear need to look like to actually work, for real?

Challenging the norms

Taking up space in the motorcycle world did not come naturally to Victoria. She grew up with four brothers in an environment where an interest in motorcycles was strongly associated with men.

“My family comes from a different culture and were very much against a girl riding a motorcycle. There was a lot of resistance. But in the end I felt that I had to be allowed to do what I wanted. I thought: I am going against those norms and that culture. Not only for my own sake, but to show others that it is possible.”

That decision also became a driving force behind Raviel. For Victoria, the brand is about more than clothing. It is about representation, freedom and confidence. About creating space for women in an environment where they have long been expected to adapt.

From sketchbook to factory floor

The idea of Raviel took shape methodically. Victoria began to sketch, compare and analyse.

“When I first sat down to draw, I thought, I can’t draw. I bought a proper sketchbook and proper sketching pencils and told myself I had to start somewhere. Then I started doodling and thought, this doesn’t look good at all. But in the end it turned out well. As they say, practice makes perfect.”

Victoria visited motorcycle trade fairs, felt the materials, spoke to suppliers and asked questions about manufacturing, safety certifications and production.She soon discovered how large a share of the industry has its manufacturing in Pakistan, as well as in Germany and Italy. Victoria was quick to research and get in touch with manufacturers in, among other places, Pakistan. “The factories were incredibly professional. They knew exactly what they were talking about. It gave me confidence that it was actually possible to create something serious.”

It was also here that the core of Raviel began to take shape: garments tailored to female forms, without compromising on protection, material quality or function. Victoria describes it as “borrowing the core” from the best that already exists, but shaping something new. Something that is based on women’s bodies, movement patterns and everyday lives.

The accident that changed everything

An accident became the decisive turning point. Victoria dropped the motorcycle on herself during a short ride. At the time, what was meant to be “just a quick trip into town”, she had chosen to go without full protective gear because the clothes fitted so badly.

“You should never ‘just pop out’. Never ride even a metre without full protection. I took a hard hit to the hip and had to use crutches for a while. But I still had luck on my side.”
The accident confirmed what she already knew: protective gear that does not fit risks not being used. “That’s when I felt: enough is enough. I have to create something that actually works. For real.”

Raviel: Bikewear meets streetwear

Today, Raviel is formulated as a holistic concept: bikewear that meets streetwear. The vision is to blur the boundaries between technical protective gear and clothing that works in everyday life.

The brand rests on three pillars:

The Ride: technical garments with a focus on protection, stretch, freedom of movement and carefully considered details.
The Executive: clean, powerful looks that work beyond the bike, in meetings and professional settings.
The Gym & After-Ride: comfortable pieces for recovery and movement off the bike.

“We are not just making protective clothing. We are building armour for the modern rider’s lifestyle,” says Victoria.

Building a brand from the ground up

The launch of Raviel is taking place step by step. Prototypes are being developed, tests planned, and a presence on social media is being built even before the first garments are released.

One part of the strategy is to collaborate with riding schools. By allowing students to test prototypes early on, the brand can reach new riders at the very start of their motorcycling journey.ärket nå nya förare redan i början av deras MC-resa.

“It is about building relationships, not just selling clothes,” says Victoria.
The goal is long-term development, where feedback from users shapes the next steps.

More than clothing

For Victoria, Raviel is also a statement. A way of challenging norms and showing that women belong in the motorcycle world, regardless of background, body type or culture.

“I have seen women in other parts of the world riding motorcycles while wearing a headscarf. Nothing holds you back. It is about claiming your space.” The journey is still at an early stage. Not all the pieces are in place, production takes time and plans need to be adjusted. But the direction is clear.

“I just ride. One step at a time. It can take the time it takes, but I am not stopping.”

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